I appreciate and understand all the work, time and resources that go into a production before the first day of shooting – the concept, design, research, script, meetings – sometimes a few days, but often, many months of sweat by dedicated people. 

So, what is created on the days of actual shooting, and editing, should honor and respect the efforts that preceded them.  In other words, for me, each production is a unique project resulting in a unique product – not just another day’s work, not just another number, but a show which I can be proud of, that achieves the client’s wildest dreams, and was fun doing.

And even when the dreams aren't exactly wild, every show is the result of the efforts of many people, requiring creativity, and deserving the same attention as any other.

Because quality outweighs quantity, I only begin a
new project when I have the time to do it right.